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the dcms leadership academy is A 3-DAY COURSE designed to help develop leaders within our medical community.  this curriculum-based program is in association with the university of north florida.


DCMS has a long history of physician leadership, from the Florida Medical Association to the World Medical Association, from pioneering private practices to hospital executives. We are committed to ensuring that the next generation of physician leaders also has a strong Duval County representation.

The DCMS Leadership Academy is a program designed to give physicians the leadership skills necessary to be more effective employers, Board members and community leaders.

The Academy is open to all physicians, but DCMS Members receive a substantial discount.


february 8, 2019 - 9:00AM - 4:30PM
MARCH 8, 2019 - 9:00AM - 4:30PM
APRIL 12, 2019 - 9:00AM - 4:30PM


Session 1: Your Role as a Leader

  • Core Principles of leadership and management
  • Defining your leadership purpose and setting priorities
  • Applying time management principles for personal organization and effectiveness
  • Managing the challenges of email, instant messaging, etc. while remaining on key priorities

Session 2: EQ and Team Building

  • Definition and key principles of emotional intelligence
  • Understanding your own EQ strengths and weaknesses- Bar- On EQ model
  • Applying emotional intelligence in the workplace and reducing work-related stress
  • Creating high performing teams – demonstrating strategy
  • Chartering teams for sustaining performance
  • Management styles for individual team performance
  • Situational leadership

Session 3: Strategic Planning and Culture Change

  • Developing conceptual/ strategic thinking skills
  • The five stages of strategic planning
  • Elements and process for business planning
  • The challenges of execution
  • Three organizational change models: structural, behavioral and process
  • Developing a change methodology and addressing resistance to change
  • Influencing organizational culture



About Our Speakers

Michael Clark: 

Michael Clark is a UNF Continuing Education Instructor with an extensive background in the areas of management, supervisor development, quality improvement efforts and facilitation of strategic planning sessions and executive retreats. He worked as a training and performance improvement director for various state of Florida government agencies for many years and has been the owner/president of MRC Consulting for 13 years. He has designed numerous training programs, including online, using the Instructional Systems Design methodology, and has provided over 1000 seminars, workshops and presentations covering a diverse set of topics with a focus toward developing leadership skills for managers and supervisors.

 Bryan Campbell:  

Bryan Campbell has been the Chief Executive Officer of the Duval County Medical Society since February, 2012, but has been working in organized medicine for more than 10 years. He is a graduate of the University of Nebraska-Omaha. Mr. Campbell moved to Florida in 2002 to work at First Coast News, where he was an Executive Producer until 2006. After nearly 14 years in broadcast television, he transitioned to organized medicine, becoming the Director of Public, Media and Industry Relations for the American Association of Clinical Endocrinologists. He worked at AACE until joining the DCMS.

Mr. Campbell believes organized medicine is a critical part of American society, providing a unified voice for physicians and providing valuable resources to physicians and their practices. He believes that in spite of, or maybe even because of, the rapid changes to the healthcare system, organized medicine is more important now than ever.



Regular Price is $799 - DCMS Members pay just $399!


Tuition includes course materials, breakfast, and lunch on each day of the Academy.

Call 904-355-6561 or click here to enroll!


Space is limited to 25 physicians!


Enrollment ends January 20th or when spaces are filled.

Call 904-355-6561 or click here to enroll!




"The DCMS Leadership Academy was a wonderful opportunity to strengthen my management skills, media interviewing capability, and meet the new generation of leaders in the medical community. Whether looking to get ahead in current jobs, making career changes, or learning to work better with other physicians, this is an affordable and convenient program that provides excellent business training value to help you achieve your goals." -Dr. Raed Assar, Aetna Medical Director

"The DCMS Leadership Academy was time and money well spent- it provided me with the fundamentals of how to motivate others, emotional intelligence and effective communication skills. I would recommend this course for all physicians because it provided pearls that can be used in leadership positions as well as the clinical arena." -Michael Kaplan, DO, FAAAI, Commander, Medical Corps, US Navy 


Information Coming Soon!

Want More Information?

Contact Kristy Williford at or 904-355-6561 to learn about the Leadership Academy.